“25% of all trips driverless by 2030.”


At Magnum Opus Partners, we have huge experience with car advertising. Ford Performance Vehicles, Nissan, Isuzu, Holden Special Vehicles, Saab, and more.

One of our partners, Mike Allen, will talk your hind leg off about his new Tesla if you give him the chance. And as the agency responsible for the Moving Victoria campaign, we know all about trams and trains and bicycles and even walking, too!

So this LinkedIn update from UAE’s HH Sheikh Mohammed Bin Rashid Al Maktoum really caught our eye. 25% of all trips DRIVERLESS in less than 15 years? Crikey! That’s going to change the world. We wonder what the figure is in Australian cities. Fascinating stuff.

“Today we launched Dubai Autonomous Transportation Strategy. By 2030, 25% of all trips in Dubai will be driverless. The strategy will help increase traffic efficiency, productivity, reduce traffic congestions and pollution & save millions of driving hours. We’ve also launched the Autonomous Transportation Challenge, the world’s biggest RFP to global R&D centres to apply this technology in Dubai. Dubai offer’s a global unique model for the city of the future & turns itself to the world largest R&D lab for driverless transportation.”

Author: Stephen Yolland

Director of Creative Strategy and Partner @ Magnum Opus Partners.

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