BHP Billiton, the world’s biggest miner, is re-branding, changing its name back to just BHP from this week.
The company is rolling out a $10m advertising campaign that includes television ads and a new slogan, “Think Big”, to facilitate the change.
BHP Billiton, the world’s biggest miner, is re-branding, changing its name back to just BHP from this week.
The company is rolling out a $10m advertising campaign that includes television ads and a new slogan, “Think Big”, to facilitate the change.