MOP in the news for independent survey of the impact – good or bad – of TV ads.

ResearchThere’s been a small but gratifying whirlwind of coverage of MOP’s renewed Magnum Opus Partners Awareness Survey conducted by TH?NK Global research, looking at which TV ads have caught the imagination – or caused displeasure – with the great Australian public. Thank you to the Marketing press for their interest.

The big survey, of 1500 Aussies weighted for accurate demographic surveying, reveals that very few Aussie TV ads appear to have made any real impact on the public at all. And the findings seem to suggest that not only has creativity declined, but also the switch of dollars (over $2 billion at last count) into online advertising may be weakening brand projection.

For the full story, head to

Two more releases from the survey data will happen in coming weeks.

You can read the press coverage here: Mumbrella, Ad News, and Campaign Brief.



Author: Stephen Yolland

Director of Creative Strategy and Partner @ Magnum Opus Partners.

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