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Opinion: don’t give up on that good old TV ad just yet.

  • by Stephen Yolland
  • Posted on July 7, 2016July 8, 2016

There’s a lot of talk in marketing circles about the need to plunge money into…

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  • Creativity

What’s the best way to brief your ad agency?

  • by Stephen Yolland
  • Posted on June 29, 2016June 29, 2016

At Magnum Opus Partners we are often asked this question, especially with new clients or…

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  • Marketing and Advertising

“Don’t do this!” Some very common mistakes advertisers make.

  • by Stephen Yolland
  • Posted on June 29, 2016

This is just a selection to ponder. There are others! And when we say advertisers,…

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  • Marketing and Advertising

How do you make your social media post “Go Viral”?

  • by Stephen Yolland
  • Posted on June 24, 2016June 24, 2016

“Secondary influencers” – people who are defined as those who share content received from other…

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  • Creativity

Shortcuts to creativity

  • by Stephen Yolland
  • Posted on June 21, 2016June 22, 2016

As we are in a creative industry, we are very often asked “So how do…

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  • Marketing and Advertising

Marketing Strategy: what is it really?

  • by Stephen Yolland
  • Posted on June 20, 2016June 20, 2016

More nonsense is written about marketing strategy – and more time is wasted – than almost anything else. So at Magnum Opus Partners we have tried to de-mystify the process of developing a winning marketing strategy. Here are some very simple rules you can follow. We explain them more, one by one, below.

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  • Business Smarts

Getting sponsorships successfully.

  • by Stephen Yolland
  • Posted on May 11, 2016May 11, 2017

At MOP, as people who are “hooked into” the business community, we are often asked…

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Victoria 3121
Australia
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