There’s a lot of talk in marketing circles about the need to plunge money into…
At Magnum Opus Partners we are often asked this question, especially with new clients or…
This is just a selection to ponder. There are others! And when we say advertisers,…
“Secondary influencers” – people who are defined as those who share content received from other…
As we are in a creative industry, we are very often asked “So how do…
More nonsense is written about marketing strategy – and more time is wasted – than almost anything else. So at Magnum Opus Partners we have tried to de-mystify the process of developing a winning marketing strategy. Here are some very simple rules you can follow. We explain them more, one by one, below.
At MOP, as people who are “hooked into” the business community, we are often asked…
