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Category: Business Smarts

  • Business Smarts

Impact or Frequency? The eternal debate.

  • by Stephen Yolland
  • Posted on October 31, 2018November 1, 2018

Media strategy is often portrayed as being all about which media is purchased to reach…

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  • Business Smarts

Rule #1 – Be Noticed

  • by Stephen Yolland
  • Posted on October 25, 2018November 1, 2018

There are more articles written on how to “do” advertising than almost anything else in…

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Chinese shopper at Creswick
  • Business Smarts

Interesting tourism trends revealed by Expedia survey, especially re China/Australia

  • by Stephen Yolland
  • Posted on June 14, 2018June 14, 2018

From Warc and others Expedia research conducted mid 2017 has revealed that different nationalities have…

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  • Business Smarts

The Accessibility of Knowledge and Doing It Yourself. Is it a good idea?

  • by Stephen Yolland
  • Posted on June 6, 2018

Today, anyone can become an “expert” in just about anything – including marketing – in…

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  • Business Smarts

The Rise (and Rise?) of Social Media Influencers

  • by aliciayeoh
  • Posted on May 28, 2018May 29, 2018

A discussion of the rise of social media influencers and their role and opportunities for brands.

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  • Business Smarts

Standing Out

  • by Pat Langton
  • Posted on May 25, 2018

  Standing out. That’s really the point isn’t it? We think of little else here…

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  • Business Smarts

What is the role of your brand when times get tough?

  • by Stephen Yolland
  • Posted on April 16, 2018April 16, 2018

The smart money is on a period of increased economic uncertainty in the next little…

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  • Business Smarts

2018 social media trends and what they mean for your planning and spending

  • by Stephen Yolland
  • Posted on April 5, 2018April 5, 2018

2018 social media trends and what they mean for your planning and spending.

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  • Business Smarts

What is the real role of strategy in creating your communications content?

  • by Stephen Yolland
  • Posted on April 3, 2018

A discussion of the role of strategy in developing communications.

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  • Business Smarts

Melbourne’s radio ratings out – no good news yet for SEN and their new lineup.

  • by Stephen Yolland
  • Posted on March 13, 2018March 13, 2018

  As the Herald Sun reports today, SEN’s expensive line-up change appears yet to win…

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Recent Writing

  • Impact or Frequency? The eternal debate.
  • Rule #1 – Be Noticed
  • First thought wins?
  • Interesting tourism trends revealed by Expedia survey, especially re China/Australia
  • The Accessibility of Knowledge and Doing It Yourself. Is it a good idea?
  • The Rise (and Rise?) of Social Media Influencers
  • Standing Out
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