Really interesting article from the BBC, reproduced here without further comment. Image copyright REUTERS WeChat is one…
Category: Business Smarts
The world has now got so complicated that we need to employ “futurists” to tell…
As the world changes fundamentally daily, there’s a growing point of view in management studies…
Crystal ball gazing on trends in marketing is notoriously difficult. The nature of marketing…
Know your target market. OK, this might seem like a “No sh*t Sherlock, moment” –…
The debate about above the line media versus online advertising rages on and on. It…
If there’s one job the creative guys in an ad agency love it’s designing a…
At what point in a strategic exercise do you decide something is true? Certainly true?
More to the point, how do you decide if something is true?
Look at the Board of any major company. Who’s on it? Maybe the founders of…
Kudos to one of Australia’s “Big Four” banks. As reported by WARC, with financial habits…
