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Category: Business Smarts

  • Business Smarts

WeChat hits one billion monthly users – are you making full use of it?

  • by Stephen Yolland
  • Posted on March 6, 2018March 6, 2018

Really interesting article from the BBC, reproduced here without further comment. Image copyright REUTERS WeChat is one…

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  • Business Smarts

Are you ready for this?

  • by Stephen Yolland
  • Posted on March 1, 2018March 5, 2018

The world has now got so complicated that we need to employ “futurists” to tell…

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  • Business Smarts

Why the boss might not always be the best person to make the call.

  • by Stephen Yolland
  • Posted on January 22, 2018January 22, 2018

As the world changes fundamentally daily, there’s a growing point of view in management studies…

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  • Business Smarts

2018 – what trends do marketers need to know?

  • by Stephen Yolland
  • Posted on December 21, 2017December 21, 2017

  Crystal ball gazing on trends in marketing is notoriously difficult. The nature of marketing…

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  • Business Smarts

5 things you MUST know before you advertise.

  • by Pat Langton
  • Posted on December 4, 2017December 4, 2017

Know your target market. OK, this might seem like a “No sh*t Sherlock, moment” –…

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  • Business Smarts

Online versus the rest. Who wins, and why? 1000 words or so of commonsense.

  • by Stephen Yolland
  • Posted on November 27, 2017April 5, 2018

The debate about above the line media versus online advertising rages on and on. It…

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  • Business Smarts

The secret science behind great menu design – and more!

  • by Stephen Yolland
  • Posted on November 22, 2017November 22, 2017

If there’s one job the creative guys in an ad agency love it’s designing a…

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  • Business Smarts

Statistics, damned statistics, and beliefs. The role of the expert in your marketing decision making.

  • by Stephen Yolland
  • Posted on November 15, 2017

At what point in a strategic exercise do you decide something is true? Certainly true?

More to the point, how do you decide if something is true?

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  • Business Smarts

Time to put a marketer on your Board?

  • by Stephen Yolland
  • Posted on August 16, 2017August 16, 2017

Look at the Board of any major company. Who’s on it? Maybe the founders of…

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  • Business Smarts

Well done, ANZ

  • by Stephen Yolland
  • Posted on July 19, 2017

Kudos to one of Australia’s “Big Four” banks. As reported by WARC, with financial habits…

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