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Category: Marketing and Advertising

  • Business Smarts

5 things you MUST know before you advertise.

  • by Pat Langton
  • Posted on December 4, 2017December 4, 2017

Know your target market. OK, this might seem like a “No sh*t Sherlock, moment” –…

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  • Business Smarts

Online versus the rest. Who wins, and why? 1000 words or so of commonsense.

  • by Stephen Yolland
  • Posted on November 27, 2017April 5, 2018

The debate about above the line media versus online advertising rages on and on. It…

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  • Business Smarts

Statistics, damned statistics, and beliefs. The role of the expert in your marketing decision making.

  • by Stephen Yolland
  • Posted on November 15, 2017

At what point in a strategic exercise do you decide something is true? Certainly true?

More to the point, how do you decide if something is true?

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  • Marketing and Advertising

Millennial Aussies drink less, but spend more

  • by Stephen Yolland
  • Posted on August 22, 2017August 22, 2017

A lot has been said in the last little while about the growing abstemiousness of…

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  • Marketing and Advertising

MOP in the news for independent survey of the impact – good or bad – of TV ads.

  • by Stephen Yolland
  • Posted on July 11, 2017July 11, 2017

There’s been a small but gratifying whirlwind of coverage of MOP’s renewed Magnum Opus Partners…

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  • Business Smarts

Aussies rush to adopt messaging apps, and some dump Facebook.

  • by Stephen Yolland
  • Posted on June 13, 2017June 13, 2017

Data sourced from Mumbrella, additional content by WARC staff, story reported in WARC An increasing…

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  • Business Smarts

Whither goes China, there go we? Mobile content popularity and buying soaring.

  • by Stephen Yolland
  • Posted on May 24, 2017May 24, 2017

  Regular readers will know that we have a special interest in the China market…

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  • Business Smarts

Breaking News: When you re-brand the biggest of them all.

  • by Stephen Yolland
  • Posted on May 15, 2017May 24, 2017

Mining company BHP has dropped Billiton from name in $10m ad campaign as the company announces…

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  • Business Smarts

A thousand words on finding the right agency to help you. Which could save you thousands.

  • by Stephen Yolland
  • Posted on May 11, 2017May 11, 2017

Choosing the right ad agency can make or break a marketing manager’s career. Or a…

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  • Business Smarts

Marketing Schmarketing. Some smart thoughts on how to write a marketing plan, and what to do with it.

  • by Stephen Yolland
  • Posted on April 18, 2017April 19, 2017

A lot of stuff and nonsense is written about the whys and wherefores of marketing…

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