Know your target market. OK, this might seem like a “No sh*t Sherlock, moment” –…
Category: Marketing and Advertising
The debate about above the line media versus online advertising rages on and on. It…
At what point in a strategic exercise do you decide something is true? Certainly true?
More to the point, how do you decide if something is true?
A lot has been said in the last little while about the growing abstemiousness of…
There’s been a small but gratifying whirlwind of coverage of MOP’s renewed Magnum Opus Partners…
Data sourced from Mumbrella, additional content by WARC staff, story reported in WARC An increasing…
Regular readers will know that we have a special interest in the China market…
Mining company BHP has dropped Billiton from name in $10m ad campaign as the company announces…
Choosing the right ad agency can make or break a marketing manager’s career. Or a…
A lot of stuff and nonsense is written about the whys and wherefores of marketing…
