A lot of stuff and nonsense is written about the whys and wherefores of marketing…
Tag: advertising
Video is everywhere nowadays, and it’s incredible when it comes to drawing in and retaining…
Topical advertising is advertising that leverages off – “borrows interest from” – events that are…
When Paul Revere famously rode through American communities announcing the arrival of the ‘redcoats’ it was…
The past year has seen a surge in the amount of time consumers spend on…
Global advertising expenditure will grow 4.4% in 2016 to reach $548.2bn, a new forecast says,…
We happened across this comment from a few years back, on someone else’s blog. When…
More nonsense is written about marketing strategy – and more time is wasted – than almost anything else. So at Magnum Opus Partners we have tried to de-mystify the process of developing a winning marketing strategy. Here are some very simple rules you can follow. We explain them more, one by one, below.
