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Tag: Creativity

  • Business Smarts

Rule #1 – Be Noticed

  • by Stephen Yolland
  • Posted on October 25, 2018November 1, 2018

There are more articles written on how to “do” advertising than almost anything else in…

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  • Business Smarts

Standing Out

  • by Pat Langton
  • Posted on May 25, 2018

  Standing out. That’s really the point isn’t it? We think of little else here…

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  • Business Smarts

What is the real role of strategy in creating your communications content?

  • by Stephen Yolland
  • Posted on April 3, 2018

A discussion of the role of strategy in developing communications.

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  • Business Smarts

2018 – what trends do marketers need to know?

  • by Stephen Yolland
  • Posted on December 21, 2017December 21, 2017

  Crystal ball gazing on trends in marketing is notoriously difficult. The nature of marketing…

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  • Business Smarts

5 things you MUST know before you advertise.

  • by Pat Langton
  • Posted on December 4, 2017December 4, 2017

Know your target market. OK, this might seem like a “No sh*t Sherlock, moment” –…

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  • Business Smarts

Could you make your advertising more topical?

  • by Stephen Yolland
  • Posted on March 27, 2017March 27, 2017

Topical advertising is advertising that leverages off – “borrows interest from” – events that are…

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  • Business Smarts

How do you advertise, if you’re really not sure what to say?

  • by Stephen Yolland
  • Posted on September 14, 2016September 14, 2016

We are often approached by clients with a simple question. “There are lots of things…

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  • Business Smarts

Ads, Ads and More Ads (Yawn)

  • by Stephen Yolland
  • Posted on September 9, 2016September 9, 2016

Global advertising expenditure will grow 4.4% in 2016 to reach $548.2bn, a new forecast says,…

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  • Creativity

Making better use of outdoor and transit advertising

  • by Stephen Yolland
  • Posted on July 22, 2016July 22, 2016

Unleash the creativity in your ad agency by giving them an “open brief”. What is…

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  • Creativity

Shortcuts to creativity

  • by Stephen Yolland
  • Posted on June 21, 2016June 22, 2016

As we are in a creative industry, we are very often asked “So how do…

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Recent Writing

  • Impact or Frequency? The eternal debate.
  • Rule #1 – Be Noticed
  • First thought wins?
  • Interesting tourism trends revealed by Expedia survey, especially re China/Australia
  • The Accessibility of Knowledge and Doing It Yourself. Is it a good idea?
  • The Rise (and Rise?) of Social Media Influencers
  • Standing Out
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