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Tag: experts

  • Business Smarts

The Accessibility of Knowledge and Doing It Yourself. Is it a good idea?

  • by Stephen Yolland
  • Posted on June 6, 2018

Today, anyone can become an “expert” in just about anything – including marketing – in…

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  • Business Smarts

Statistics, damned statistics, and beliefs. The role of the expert in your marketing decision making.

  • by Stephen Yolland
  • Posted on November 15, 2017

At what point in a strategic exercise do you decide something is true? Certainly true?

More to the point, how do you decide if something is true?

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