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Tag: management

  • Business Smarts

Why the boss might not always be the best person to make the call.

  • by Stephen Yolland
  • Posted on January 22, 2018January 22, 2018

As the world changes fundamentally daily, there’s a growing point of view in management studies…

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  • Business Smarts

Statistics, damned statistics, and beliefs. The role of the expert in your marketing decision making.

  • by Stephen Yolland
  • Posted on November 15, 2017

At what point in a strategic exercise do you decide something is true? Certainly true?

More to the point, how do you decide if something is true?

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  • Business Smarts

Time to put a marketer on your Board?

  • by Stephen Yolland
  • Posted on August 16, 2017August 16, 2017

Look at the Board of any major company. Who’s on it? Maybe the founders of…

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  • Business Smarts

How do you deal with a social media meltdown or PR disaster?

  • by Stephen Yolland
  • Posted on March 20, 2017March 20, 2017

Masses has been written about this on the internet – if you’re afflicted, and you…

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