• Facebook
  • LinkedIn
Search

The Blog

Independent and always interesting insights into marketing and advertising

Menu
Skip to content
  • Home
  • About
  • Contact Us
  • Blog

Tag: market segmentation

  • Business Smarts

What are the key differences between “Millennials” and “Gen Zs”?

  • by Stephen Yolland
  • Posted on February 23, 2017February 23, 2017

There are some key differences between Gen Z and Millennials that are relevant to all marketers…

Read More
  • Marketing and Advertising

In praise of segmentation, hard though it may be.

  • by Stephen Yolland
  • Posted on July 11, 2016July 13, 2016

Careful segmentation of audiences can not only improve the allocation of marketing resources but help…

Read More

Where are we from?

Magnum Opus Partners
49 Cubitt Street
Cremorne
Victoria 3121
Australia
+613 9426 5400
We're open whenever you need help.

Enter your email address to follow this blog and receive notifications of new posts by email.

Recent Writing

  • Impact or Frequency? The eternal debate.
  • Rule #1 – Be Noticed
  • First thought wins?
  • Interesting tourism trends revealed by Expedia survey, especially re China/Australia
  • The Accessibility of Knowledge and Doing It Yourself. Is it a good idea?
  • The Rise (and Rise?) of Social Media Influencers
  • Standing Out
  • Hi
  • Blog
  • About
  • Contact Us
Blog at WordPress.com.
×
Cancel