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Tag: Marketing

  • Business Smarts

Impact or Frequency? The eternal debate.

  • by Stephen Yolland
  • Posted on October 31, 2018November 1, 2018

Media strategy is often portrayed as being all about which media is purchased to reach…

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  • Business Smarts

Rule #1 – Be Noticed

  • by Stephen Yolland
  • Posted on October 25, 2018November 1, 2018

There are more articles written on how to “do” advertising than almost anything else in…

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Chinese shopper at Creswick
  • Business Smarts

Interesting tourism trends revealed by Expedia survey, especially re China/Australia

  • by Stephen Yolland
  • Posted on June 14, 2018June 14, 2018

From Warc and others Expedia research conducted mid 2017 has revealed that different nationalities have…

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  • Business Smarts

Standing Out

  • by Pat Langton
  • Posted on May 25, 2018

  Standing out. That’s really the point isn’t it? We think of little else here…

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  • Business Smarts

5 things you MUST know before you advertise.

  • by Pat Langton
  • Posted on December 4, 2017December 4, 2017

Know your target market. OK, this might seem like a “No sh*t Sherlock, moment” –…

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  • Business Smarts

Statistics, damned statistics, and beliefs. The role of the expert in your marketing decision making.

  • by Stephen Yolland
  • Posted on November 15, 2017

At what point in a strategic exercise do you decide something is true? Certainly true?

More to the point, how do you decide if something is true?

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  • Marketing and Advertising

Millennial Aussies drink less, but spend more

  • by Stephen Yolland
  • Posted on August 22, 2017August 22, 2017

A lot has been said in the last little while about the growing abstemiousness of…

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  • Business Smarts

Time to put a marketer on your Board?

  • by Stephen Yolland
  • Posted on August 16, 2017August 16, 2017

Look at the Board of any major company. Who’s on it? Maybe the founders of…

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  • Marketing and Advertising

MOP in the news for independent survey of the impact – good or bad – of TV ads.

  • by Stephen Yolland
  • Posted on July 11, 2017July 11, 2017

There’s been a small but gratifying whirlwind of coverage of MOP’s renewed Magnum Opus Partners…

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  • Business Smarts

Aussies rush to adopt messaging apps, and some dump Facebook.

  • by Stephen Yolland
  • Posted on June 13, 2017June 13, 2017

Data sourced from Mumbrella, additional content by WARC staff, story reported in WARC An increasing…

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Recent Writing

  • Impact or Frequency? The eternal debate.
  • Rule #1 – Be Noticed
  • First thought wins?
  • Interesting tourism trends revealed by Expedia survey, especially re China/Australia
  • The Accessibility of Knowledge and Doing It Yourself. Is it a good idea?
  • The Rise (and Rise?) of Social Media Influencers
  • Standing Out
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