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Tag: media strategy

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Impact or Frequency? The eternal debate.

  • by Stephen Yolland
  • Posted on October 31, 2018November 1, 2018

Media strategy is often portrayed as being all about which media is purchased to reach…

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  • Marketing and Advertising

“Don’t do this!” Some very common mistakes advertisers make.

  • by Stephen Yolland
  • Posted on June 29, 2016

This is just a selection to ponder. There are others! And when we say advertisers,…

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  • Marketing and Advertising

How do you make your social media post “Go Viral”?

  • by Stephen Yolland
  • Posted on June 24, 2016June 24, 2016

“Secondary influencers” – people who are defined as those who share content received from other…

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