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Tag: social media

  • Business Smarts

The Rise (and Rise?) of Social Media Influencers

  • by aliciayeoh
  • Posted on May 28, 2018May 29, 2018

A discussion of the rise of social media influencers and their role and opportunities for brands.

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  • Business Smarts

2018 social media trends and what they mean for your planning and spending

  • by Stephen Yolland
  • Posted on April 5, 2018April 5, 2018

2018 social media trends and what they mean for your planning and spending.

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  • Business Smarts

WeChat hits one billion monthly users – are you making full use of it?

  • by Stephen Yolland
  • Posted on March 6, 2018March 6, 2018

Really interesting article from the BBC, reproduced here without further comment. Image copyright REUTERS WeChat is one…

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  • Business Smarts

Aussies rush to adopt messaging apps, and some dump Facebook.

  • by Stephen Yolland
  • Posted on June 13, 2017June 13, 2017

Data sourced from Mumbrella, additional content by WARC staff, story reported in WARC An increasing…

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  • Business Smarts

How do you deal with a social media meltdown or PR disaster?

  • by Stephen Yolland
  • Posted on March 20, 2017March 20, 2017

Masses has been written about this on the internet – if you’re afflicted, and you…

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  • Business Smarts

Got a hospitality brand? (Or any brand that needs some good oil?) “Social influencers” are very important to you.

  • by Stephen Yolland
  • Posted on March 14, 2017March 14, 2017

Social influencers may play a crucial role in how brand perceptions are formed.

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  • Business Smarts

Seven mega trends for marketing in 2017 – and a few other thoughts.

  • by Stephen Yolland
  • Posted on December 8, 2016January 20, 2017

As Warc report, using technologies such as artificial intelligence and virtual reality effectively, and rethinking…

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  • Business Smarts

Are your sales team a hidden source of marketing gold?

  • by Stephen Yolland
  • Posted on November 8, 2016November 8, 2016

We came across a simple and very interesting tip for “content creation” the other day – the…

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  • Nonsense and Failures

Scientists say giant asteroid could hit earth next week, causing mass devastation

  • by Stephen Yolland
  • Posted on July 12, 2016July 12, 2016

Scientists have discovered a massive asteroid that is on course to hit the Earth next…

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