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Tag: technology

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The Rise (and Rise?) of Social Media Influencers

  • by aliciayeoh
  • Posted on May 28, 2018May 29, 2018

A discussion of the rise of social media influencers and their role and opportunities for brands.

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  • Business Smarts

2018 social media trends and what they mean for your planning and spending

  • by Stephen Yolland
  • Posted on April 5, 2018April 5, 2018

2018 social media trends and what they mean for your planning and spending.

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  • Business Smarts

WeChat hits one billion monthly users – are you making full use of it?

  • by Stephen Yolland
  • Posted on March 6, 2018March 6, 2018

Really interesting article from the BBC, reproduced here without further comment. Image copyright REUTERS WeChat is one…

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  • Business Smarts

Are you ready for this?

  • by Stephen Yolland
  • Posted on March 1, 2018March 5, 2018

The world has now got so complicated that we need to employ “futurists” to tell…

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  • Business Smarts

2018 – what trends do marketers need to know?

  • by Stephen Yolland
  • Posted on December 21, 2017December 21, 2017

  Crystal ball gazing on trends in marketing is notoriously difficult. The nature of marketing…

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  • Business Smarts

Online versus the rest. Who wins, and why? 1000 words or so of commonsense.

  • by Stephen Yolland
  • Posted on November 27, 2017April 5, 2018

The debate about above the line media versus online advertising rages on and on. It…

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  • Business Smarts

The secret science behind great menu design – and more!

  • by Stephen Yolland
  • Posted on November 22, 2017November 22, 2017

If there’s one job the creative guys in an ad agency love it’s designing a…

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  • Business Smarts

Statistics, damned statistics, and beliefs. The role of the expert in your marketing decision making.

  • by Stephen Yolland
  • Posted on November 15, 2017

At what point in a strategic exercise do you decide something is true? Certainly true?

More to the point, how do you decide if something is true?

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  • Business Smarts

Aussies rush to adopt messaging apps, and some dump Facebook.

  • by Stephen Yolland
  • Posted on June 13, 2017June 13, 2017

Data sourced from Mumbrella, additional content by WARC staff, story reported in WARC An increasing…

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  • Business Smarts

Whither goes China, there go we? Mobile content popularity and buying soaring.

  • by Stephen Yolland
  • Posted on May 24, 2017May 24, 2017

  Regular readers will know that we have a special interest in the China market…

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