A discussion of the rise of social media influencers and their role and opportunities for brands.
Tag: technology
2018 social media trends and what they mean for your planning and spending.
Really interesting article from the BBC, reproduced here without further comment. Image copyright REUTERS WeChat is one…
The world has now got so complicated that we need to employ “futurists” to tell…
Crystal ball gazing on trends in marketing is notoriously difficult. The nature of marketing…
The debate about above the line media versus online advertising rages on and on. It…
If there’s one job the creative guys in an ad agency love it’s designing a…
At what point in a strategic exercise do you decide something is true? Certainly true?
More to the point, how do you decide if something is true?
Data sourced from Mumbrella, additional content by WARC staff, story reported in WARC An increasing…
Regular readers will know that we have a special interest in the China market…
